It’s probably happened to you… while browsing one website you ask yourself if you are still on the same page. Confusing, right?
That visitors of your website or blog don’t experience the same confusion, you can take this 3 steps…
On your blog or website, you want to create a cohesive feeling, that will give your visitor home feeling while browsing your website. It is important that every website or blog also have its own visual identity (more about visual identity you can find here).
The main elements for cohesive website are:
Using logo cohesive is so important. It is ideal that logo appears in all necessary places like menu/header of your website, as a favicon, on documents, maybe even in photos… Because we usually use a logo in different places, we also need variants of a logo for different formats. If you have prepared all of this in advance, when you need it you just use. And what is the most important is that you every time use the same one! And that’s the most important! Consistency.
If you are using icons and other graphics make sure that you use the same style and they look like a whole.
Colors are another very important part of the cohesive website. A pre-specified color palette, that can be used when needed, is essential. It is best to prepare the palette with the primary (main) color and then add other colors – for different situations (eg used as background). Of course, there are many options and consistently can be also if the same tones are used…
It all depends on you. But it’s the best to have a prepared plan, which you just stick to. If you prepare your color palette in advance, then it’s much easier. For example. when you need a color, you just choose one from the palette and everything will look ok.
The third element is the font. The mixing font can make a lot of confusion. Choose the font that best suits your needs – make sure that it has all the necessary symbols, is readable, will be useful for a long time (not too trendy)… and then use it in all texts. You can choose one font or have separated font for title and body.
Use the same font in the graphics and texts you add to the photos aswell.
For me and my clients it turned out that having visual identity document (book, manual) is very useful. In this documen are all information about logo, how to use it (and how not), fonts, colors, icons…
Why is this useful?
Because then you have everyinging on one place. And when you need something, there is no dilemma which color to use (or even use another shade), which font, logo… It is also very useful, when you hire a designer or want a new website – you simply send them a document and so all the information about the visual identity they have in one place.
If you already have all elements of visual identity, or you become inspired to create this document (.ai format) for yourself, I have designed template, that you can use. This is not, of course, a complete visual identity manual, but it is a quick and easy guide for anyone who wants to organize the most important elements on one page.
Empty template and example of filled in (data is not real):
In template I have used Open Sans font. You can download template here:
If you have any questions, suggestions, or you want to share your filled in template, blease do so in the comment below.