The landing page is not any landing page, but is a page that a visitor comes to through a search term, ad… it is for a specific service or presentation and sale of a product.
The landing page has a specific goal. This may be the sale of a product/service/subscription to the newsletter…
Before you start creating a new landing page, first determine the goal of the page.
Now you have a goal – here are 5 Essential Ingredients Of Landing Page:
1 | Great Title and Subtitles
Creating a good title is not as easy as it may seem. Titles and subtitles should be attractive and as brief as possible – explanatory.
2 | Attractive photos and graphics
Keep your photos or graphics quality and attractive. If it is a product landing page, photos should be not only of the product itself but also of photos while using the products.
3 | Product/Service Description, the problem, and the solution
Content is crucial. Through the content, tell what is the problem that is being solved by your product/service and what are the results after using the product/service.
service: practicing yoga,
problem: stressful life, exhaustion,
solution: quality stress-free life.
4 | Recommendations
Statements of your happy clients are great if you can get them. They are particularly important in higher-price products and services. You can choose from different formats – video, text.
5 | Guarantee
You can also offer a Guarantee to reduce the risk on the customer side, and also helping customers make their purchasing decisions easier.
These are the 5 Essential Ingredients Of Landing Page but of course, you can add other relevant information.