Can you imagine hiring a new worker who works 24/7, during the holidays, without breaks, without vacations, does not require a salary, does not have a sick day (except for the very urgent one here and there) …
This is a good website that does its job.
But for all this to really work, it needs a strategy!
Yes, strategy or plan, whatever you like better. Just a wonderful website that doesn’t do its job just isn’t enough.
What is a website strategy?
A website strategy or a user experience plan is a plan of how a visitor will navigate the website and what final steps they will take.
What are the steps to create a website strategy?
1 | The goal of the website
First, you need to determine the goal of the website. What is the main and most important purpose of the website. Some goals are: product sales, sales of services, information, education…
2 – Strategy development
Then follows the planning of the strategy, according to the goal. How can we reach the goal with as little work as possible (automation) and mass conversions. Simply this means: how to reach ideal clients with as little work as possible and sell products …
Step by step.
However, the paths are different and are specific for each website. Usually, you need to get to know a new visitor, stay in touch with him and when he needs or is ready for your service/product, you will be the first when he will look for (sale or other goals).
3 – Implementation
Once the strategy is set, everything still needs to be realized! Yes, make everything a reality so that it will look beautiful, organized, and attractive and the website will do its job well.
A website without a great strategy = a lot of missed opportunities. And that’s just one part of creating websites you might not even think about. 🙂