I hope you have a definite idea of your ideal visitor. That way, we already who’s the target audience of the website.
Today, we start with page navigation and the menu. Why? Because it’s important to ensure positive user experience and these are the key elements of every website.
Let’s dive right in!
First, we need a good plan. So, prepare a list of all the pages and subpages that you have on your website.
Once you have the list of all the website pages, mark the most important ones, those that are slightly less important and the ones that simply need to be there. You can even make a diagram. The most important pages should be in the first line, and less important ones in the following lines. This also gives you a quick insight into the flow that a visitor has to make in order to access each individual content.
Does it all make sense?
Check: is any site redundant, outdated or no longer needed? Whatis something that would really be useful to have in the menu? What are visitors looking for most?
Cross out all the pages that are no longer needed and sort individual pages in a way that will make the most sense and will be useful for the visitor.
Things to keep in mind:
✔ Saturation (max 7 contents in the menu and max 2 subs each)
✔ Content should be descriptive, short and concise
✔ Choose the order sequence with care (usually, the visitors notice a few contents at the start and at the end)
✔ Also, pay attention to “Visitors Flow”. What do you think would be the most efficient way of leading the visitor through the website?
For the last step, consider whether or not any other additional menu is needed (e.g. in the top row, sidebar, footer).
Now is the time to get to work! 😉