How to Save Time Creating Social Media Graphics
As one man band in our business, we all have quite a few different roles.
One of the usual time-consuming and, at the end of the day, not-too-attractive role (unless you are designer) is creating new graphics for e.g. Facebook, Instagram, Facebook Group Cover, blog…
Even if you are not a designer, you can speed up the process of creating new graphics and in this post, I will show you how!
Preparing all parts will take you some time, but trust me, this will not only save you a lot of time next time you need graphics, but it will also make your overall look much better!
Consistent and recognizable.
Are you ready?
1 | Choosing Fonts
First, select the fonts you want to use in your graphics. Many people don’t know, but you can use Google Fonts to combine them.
Not only that finding the right font will save you a lot of time in the long run, your graphic will also look more cohesive.
I recommend you to choose 2 different fonts – one for texts and one for titles.
If you already have a logo and recommended fonts from your graphic designer, then use this fonts. If not, they should be in line with your identity.
2 | Choosing colors
This is probably one of the best parts! Colors!
If you don’t already have the identity set up, then it is time to choose the colors. You will need colors for:
Always use the same colors. To do so it is best to use them in HEX format or CMYK – for printing. What’s the difference? The first format is for screens, the second is for printing.
3 | Prepare a quality logo
Prepare a quality logo, that you can then use. Prepare logo in formats:
- png with transparent background
- in smaller version (or icon if you have it)
- black and white version
- (if you have) different versions
4 | Selecting Patterns
If you use patterns or photos prepare them in one folder. It’s nice to have them in one place so you can just use them.
Even if you use photos, it’s nice to create a library with all the photos, where you just pick the right one and use it.
Here are the main elements you need to save a lot of time when creating new graphics! I hope this helps you