Should I self-host my blog and have my own domain?

Should I self-host my blog and have my own domain?

I get questions about domain and self-hosting, do new blogger really need it? My answer is: depends on what you want to achieve with your blog. Sometimes free WordPress.com or Blogger domain can be enough, sometimes it’s best to do it with a self-hosted blog and your own domain. But if you are serious about blogging I definitely advise having at least your own domain. Why?

  • A domain name gives you uniqueness.
  • Having your own domain gives you credibility.
  • It’s crucial for SEO.
  • Your name will be more recognizable and you can use custom emails with your domain.
  • It’s better for online marketing.
  • You gain control of what people see when they search for you.

 

OK, now we all know how important is domain, what about self-hosting?  

 

First, what does self-host mean?

It means that you don’t use a free service to run your blog or website. A self-hosted blog or website  is one that resides on your own server, or most people, however, pay a third-party to host their blog or website. You don’t really own your eg Blogger blog with a free service. You do own the content you’ll write there, but the domain and the platform are properties of Google.

 

So, do you need your own domain and self-hosting or domain and free service (eg. Blogger, Tumblr, WordPress.com)  will be enough? Its depend on you, what you prefer and what is important for you:

 

Domain+free serviceDomain + self-host
Ownership of the whole blog, not just content.*
Good SEO. **
Full control over your blog.*
Full functionality.*
Full control of customization of your blog.*
Uniqueness, credibility.**
Full access to analytic and marketing (eg running ads).*
Custom email.**
Almost no technical skills needed.*

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